RESULTS
At Ollag Consulting, our professionalism, ability to generate strong value for clients, and commitment to client success sets us apart.
Our data-driven and results-focused approach has helped many businesses thrive in today's competitive landscape.
Here are a few case studies showcasing our expertise:
Case Study 1: Boosting Revenue and Customer Experience Simultaneously
Client Background:
Our client, an e-commerce fashion company, was generating substantial website traffic but struggling to convert leads into sales. With a conversion rate below the industry average, they knew they were missing revenue opportunities but were unsure how to find a solution.
Approach:
We performed a data-driven analysis of their sales funnel to identify key customer pain points and bottlenecks in the conversion process. We then streamlined the customer experience by reducing customer clicks/actions from 17 to 11 using advanced customer mapping tools and integrating personalized recommendations based on customer behavior.
Results:
Within six months, our client's conversion rate increased by 40%, resulting in a significant rise in average revenue per customer. The streamlined customer experience also improved customer satisfaction ratings and significantly increased customer lifetime value.
Case Study 2: Driving Growth through Google Relationships
Client Background:
A fast-growing property technology start-up, our client joined a Google marketing accelerator program for start-ups "with unicorn potential." They sought to leverage this opportunity to drive growth and increase market share.
Approach:
Over 3 months, we collaborated closely with the Google marketing team, developing a strong working relationship despite the impact of Covid-19. We used advanced data analytics and machine learning tools to identify customer behavior patterns and create a customized marketing strategy. We also utilized Google's resources to launch targeted advertising campaigns across multiple platforms.
Results:
Our client achieved a 35% increase in sales year on year and significantly boosted revenue per customer, we also reduced customer acquisition costs by 16%, yielding a substantial return on investment. The successful marketing strategy led to increased brand awareness, further driving growth and success.
Case Study 3: Reviving a Failing Business
Client Background:
Our client, a struggling manufacturing company, faced declining sales and increased competition, squeezing margins to unsustainable levels and putting their business at risk of closure without significant intervention.
Approach:
We conducted a comprehensive analysis of business operations to identify inefficiencies and areas for improvement. Our customized two-part strategy focused on both the cost and revenue sides of the business firstly, targeted cost-reduction measures including outsourcing, use of automation and improvement in supply chain management.
Secondly, we utilized advanced data analytics tools to identify market opportunities to grow the revenue of the business.
Results:
Within 12 months, we had achieved a 24% increase in revenue and a 15% decrease in overall variable costs leading to a return to profitability while maintaining customer satisfaction metrics.
Case Study 4: Reducing Operational Costs
Client Background:
Our client, a well-known local manufacturing business was struggling to maintain profitability due to rising operational costs, loss of key staff and declining sales.
Approach:
We conducted a thorough 360 analysis of the business’s operations, including supply chain, manufacturing processes, and overhead costs. Based on our analysis, we identified opportunities to reduce costs and improve efficiency through strategic sourcing, process optimization, and inventory management and automation.
Results:
Our client achieved a 15% reduction in operational costs within the first six months of implementing our recommendations and a further reduction the following half year which resulted in improved profitability and cash flow, which allowed the business once again to return to profitability.
Our Testimonials
“Ollag Consulting has been instrumental in the success of our businesses. They have been able to simplify our operating processes which have allowed us to focus on our core business. We have referred to other businesses to him this year”